By doing less, you focus on what’s essential, the basics, the fundamentals, the core of what it is you’re trying to do or after to achieve. It’s about clarity and simplicity. Do less and do it better. You’ll be happier doing so.
Less, but better
One of the design principles of Dieter Rams that not only applies just to design, but how you can think and approach the things you do.
Usually on portfolio websites you can hardly find anything about someone's thinking, which I find really annoying. So on this page you can read a bit about my process and find some of my ideas.
Process
What are we trying to do here?
This fundamental question drives every project I do. Before diving into solutions, we must first understand the true nature of the problem: Is it a visibility challenge? A process improvement? A strategic shift? A communication barrier? Or an innovation opportunity?
Once the actual problem is identified, we can begin shaping the solution. This means understanding what the people need who we are solving it for. We then select the most effective medium to communicate our idea or solution and positioning it through differentiation. Not just focusing on what needs to be sold, but understanding what truly needs to be said within the context of the category.
Only then do we move into the design and development phase. But rather than rushing toward complexity trying to look smart, I ask: How can we make this simpler? What would a one day, one week, or one month version of this look like? This iterative approach keeps us focused on solving real problems rather mediocre things slatherd in marketing.
For me, success isn't measured in industry awards or peer recognition. True success is solving problems that help people move forward, enabeling you to try and do it again tomorrow. Whether that's a client, the people we helped, or myself.
This approach creates space for experimentation and continuous improvement, allowing us to build solutions that remove complexity and make it simple.
That's what truly motivates me in my work.
Ideas
Below you'll find a list of ideas on how I think and approach things. I realized that having a point of view helps. It's a natural filter, it shows character. You either like it or not... That's all there is to it.