Planmate
Creating a digital identity for a coach who assists individuals and organizations in achieving (educational) success.
![Typeface Typeface](https://cdn.sanity.io/images/eat7oatk/production/b8b627287c428037e144fc41028b95f25733cab2-1920x2160.webp?auto=format&q=75)
![Logotype Logotype](https://cdn.sanity.io/images/eat7oatk/production/78a21b4dfb3b6721314340da163c0f7d37ac1d42-1920x2160.webp?auto=format&q=75)
![Large display Large display](https://cdn.sanity.io/images/eat7oatk/production/08b253378e51fa0ac74a86489e3078efb8c77e2b-3840x2160.webp?auto=format&q=75)
![Social assets Social assets](https://cdn.sanity.io/images/eat7oatk/production/cf88a499fff0ac37111f00f388f03a7e3a6eece3-1920x2160.webp?auto=format&q=75)
![Social assets Social assets](https://cdn.sanity.io/images/eat7oatk/production/883bdd0db2ca06e118f5d34bc155bfa0c6952275-3840x2160.webp?auto=format&q=75)
![Social media stories Social media stories](https://cdn.sanity.io/images/eat7oatk/production/88251b13f24405fafc1d72a3c518d6a968bff061-1920x2160.webp?auto=format&q=75)
Planmate is the digital brand of Bram Brijan, a coach who focusses on supporting individuals and organizations in achieving (educational) success, to reduce stress and increasing happiness and gain control in their lives.
I was approached by Bram to develop a digital identity that would be utilized mainly on his social channels. The objective was to establish a brand that feels modern yet shows personality. We wanted it to be open and confident. By developing a clear brand proposition, tone of voice, and a distinct visual and simple motion style, it resulted in a complete brand that speaks to people openly and with a positive attitude and confidence.