Creating a digital identity for a coach who assists individuals and organizations in achieving (educational) success.

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Social assets
Social assets
Social media stories

Planmate is the digital brand of Bram Brijan, a coach who focusses on supporting individuals and organizations in achieving (educational) success, to reduce stress and increasing happiness and gain control in their lives.

I was approached by Bram to develop a digital identity that would be utilized mainly on his social channels. The objective was to establish a brand that feels modern yet shows personality. We wanted it to be open and confident. By developing a clear brand proposition, tone of voice, and a distinct visual and simple motion style, it resulted in a complete brand that speaks to people openly and with a positive attitude and confidence.